The study aims at presenting media discourse in selected weekly magazines, concerning the impact of the pandemic on the sector of culture. Content analysis as a research method was applied to 4 magazines: Polityka, Gość Niedzielny, Newsweek Polska, and Sieci, for the period 20th March – 30th June 2020. Conclusions: impact of the SARS-CoV-2 pandemic on the sector of culture (film, cinema, and theatre in particular) is described predominantly in the perspective of financial problems (job loss included), and moving cultural productions or activities to the virtual sphere. There are differences in narration between the right-wing and the liberal magazines. The study increases the knowledge of media reactions to social crises.
Keywords: culture, cultural institutions, pandemic, SARS-CoV-2, weekly magazines